In addition to the product zone and presentation area a store room and private meeting room were built. The storeroom was designed to house employee’s personal items as well as marketing material and giveaways. The private meeting room was boardroom style with internal sales graphics and a wall mounted presentation screen to for live demos.
The most challenging aspect of the Genee World stand was housing their twenty-five 65” to 86” screens as well as touch tables, large digital signs and visualizers. The build-up period was structured in a way that allowed for not only 4 days’ worth of stand building but 1 ½ days for screen installation to allow for all the products to be safely installed in time. Each of the display walls had been reinforced in several places to allow for the weight of multiple large spec screens. The stand was successfully handed over on schedule and the client had a great show.