The Northwood stand had the prized space at the front of the hall at ExCel, because of this enviable location we focused the design around the hospitality area at the front of the stand. With a full bar serving smoothies, happy hour cocktails and hot food all day guests were imminently greeted as soon as they stepped foot on the stand with refreshments. The stand was designed with seating areas to either side of the bar, allowing for the natural flow of traffic to filter to these areas for discussions.
An objective set out early in the design process was to create a space for private discussions to take place. An area where guests could get away from the hustle and bustle, sit down, build and strengthen relationships with the Northwood team. This is where the private meeting room came in. The room sat four people comfortably, had graphics fitted to each of the walls with brand messages.
Surrounding the private meeting room on all sides were product zones. This helped create distinct areas for guests to be lead to, based on their interest. The zones were created and designed around each brand showcased with corporate colours, logos, and LED lighting all used as part of brand recognition. All the product zones had seating areas where guests could enjoy their refreshments while discussing the products around them.